How we are funded
Who pays for a financial education site determines what it can honestly tell you. So here is ours, including the models we have refused.
The short version
- We take no commission, referral fee or revenue share from any bank, broker, AMC, insurer or lender.
- We run no advertising of any kind, targeted or contextual.
- We do not sell, rent or share personal data.
- No lesson, calculator or ranking is influenced by anyone who pays us.
School and college licences
PlannedAn institution pays for the classroom tooling. No conflict with what the content says.
CSR funding
PlannedIndian companies have a mandatory CSR obligation and financial literacy qualifies. The funder gets no say in the curriculum.
Optional family subscription
Under considerationA parent pays for family features. Still no product conflict.
Advertising
NeverThe law bans targeted ads at children outright, and much of our audience is under 18. Even untargeted ads would clutter pages that exist to teach.
Affiliate or lead-generation to brokers, AMCs, insurers or lenders
NeverThe moment a site earns money when you buy something, it has a reason to want you to buy it. That incentive is what makes finfluencers untrustworthy, and it would make us untrustworthy too.
Paid product placement
NeverIf someone can pay to appear in a lesson, no lesson can be trusted.
Why the refusals matter more than the plans
Affiliate revenue is the standard way a free Indian finance site makes money, and it is the reason so much of that content quietly recommends whatever pays best. Once a site earns when you open a demat account, every sentence about demat accounts is compromised — usually without anyone intending it.
Refusing that is not generosity. It is the only way the rest of the site means anything.